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Business & Marketing: Building a Profitable Brand
You can be the most talented photographer in the world, but if you don't know how to find clients, price your services, and manage your finances, your business will struggle to survive. To succeed, you need to think like a business owner, not just a creative.
In an increasingly crowded marketplace, "hoping for the best" is not a business strategy.
In this photography business course, I pull back the curtain on the commercial side of the industry.
I share the exact strategies that allowed me to sell over £3m worth of my own photography and build a career spanning three and a half decades.
We will move away from the "starving artist" mindset and focus on building a professional brand in Northern Ireland that attracts your ideal clients and generates the income you deserve.
Class size
Just you!Â
Location
Any Location
(travel expenses charged for locations over 25 miles from Ballyclare)Time
6 hours at a time that suits you
Price
£350.00
Dates
At a time & date that suits you
This Professional Photography workshop will cover...
- Defining Your Brand & Niche: How to stand out in a competitive NI market by identifying your "Unique Selling Point" and speaking directly to the clients you want to serve.
- Pricing for Profit: Moving beyond "cost-plus" pricing. Learn how to value your time and expertise properly so you aren't just busy, but actually profitable.
- Effective Marketing Strategies: From SEO and social media to the power of local networking and word-of-mouth. Learn where to spend your energy for the best return on investment.
- The Sales Process: How to handle inquiries, conduct consultations, and close bookings without feeling "salesy" or pushy.
- Business Planning & Financials: The "boring but essential" side of professional photography. Learn how to track your numbers, manage your taxes, and plan for long-term growth.
- Client Experience & Longevity: How to provide a world-class service that turns one-time clients into lifelong advocates for your business.
Is this the right Workshop for me?
This training is specifically designed for:
- New Photography Business Owners: Those who have the technical skills but feel completely lost when it comes to the "business side" of things.
- Struggling Professionals: Northern Ireland Photographers who are working hard but not seeing the financial results they expected or who feel they are "stuck" in a low-price bracket.
- Side-Hustlers: Anyone looking to transition from a part-time hobby to a full-time, sustainable career in photography.
If you are tired of working for "exposure" and are ready to be treated - and paid - like a professional, this module is for you.
The Result: A Sustainable, Profitable Career
The ultimate outcome of this training is stability. You will walk away with a clear, actionable business plan and the marketing tools to attract the right clients at the right price.
By applying the commercial lessons I’ve learned over 35 years, you will stop "guessing" at your business and start growing it with intention, ensuring that your passion for photography remains a profitable and joyful career for years to come.
Book your Professional Photography Training
All bookings and payments for Professional Photography Training are now taken online.
(I have set this up to save on the endless back and forth telephone calls and/or emails it takes to arrange appointments. It is linked and updated in real-time with my diary and you can book training workshops up to 60 days in advance)
Travel Expenses are charged for meetings/workshops/shoots outside a 25-mile radius of Ballyclare. If any sessions require models or location/studio hire fees, these will be charged at cost.
PLEASE NOTE: The appointment is not confirmed until you complete the Checkout/Payment process
Please select a date, then click on a time slot to proceed with the booking.
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